Knowing how to write an ebook that customers will wish to purchase involves using the age old marketing maxim of finding out what they want, then giving them what they want. This applies just as much for authoring ebooks as it does to the traditional book publishing industry.
Fledgling ebook business entrepreneurs that are writing ebooks should therefore take the same approach as corporate publishers in deciding how to write an ebook. This article will detail how to research what your readers want and how this can inform how to produce your ebook.
If you are somebody that is very much in tune with your target audience then perhaps you already know what your readers want. If on the other hand you are unsure, or you wish to confirm your hunch, then thankfully there is an on-line tool that can facilitate authors.
The Google Adwords Keyword Tool is able to collate information from Google’s indexes of the vast array of websites on the internet (find it by running a web search for the tool name). The tool allows you to enter either (a) words or phrases or (b) a website URL, and returns results of key words that users search for relating to this phrase/website.
The power of this for an ebook author is that you may enter a phrase relating to the ebook you wish to write (e.g. digital photography) and discover the array of phrases that web users search for relating to this term. In doing so, you could discover niche areas (e.g. wildlife digital photography) which could then form the core theme of your ebook.
If you enter a website URL into the keyword tool then you can also profile areas that interest readers. For example, if you were to enter the URL for a photography forum website then you could discover thousands of references to ‘digital photography lighting’. If you have knowledge in this area and feel your insights could benefit others then it could be a good ebook idea.
Once you settle on a key phrase that appears popular then this should inform two key elements in writing your ebook. The first element is the core theme of your book. The ebook should provide insights specifically related to the key phrase. It is fine to introduce new concepts or ideas based around the key phrase but introducing vastly unrelated subjects (get rich schemes in a photography book) is to be frowned upon.
The single key phrase should also be used in the main title of your ebook. Doing so helps your chances of the book being targeted by your readership based on their search terms, which are after all an insight into their needs. You can use variations of the phrase in the title and reorder the word so that the title reads well.
To sum up: Knowing how to write an ebook that sells comes back to the single concept of researching what your readers actually want.
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